November 25, 2007
Travel Italia!: The Golden Age of Italian Travel Posters
Travel Italia is a must-have gift for anyone interested in Italy or in the art and design of the poster. Organized by region, it features ItalyÂ’s foremost tourist destinations by drawing on an unparalleled collection of over 150 vintage posters and paintings from 1920 through 1960 commissioned by the Italian National Tourism Agency.
Each vibrantly colored, hand-rendered poster design features a particular destination, ranging from the main art cities (such as Florence and Bologna) to lesser known alpine jewels (such as Cadore and Dobbiaco). Commissions for poster art creation were given to well-known artists of the time, such as Mario Puppo, A.M. Cassandre, and Mario Borgoni, among others, and many of their dazzling works are featured in these pages.
Author:Â Lorenzo Ottaviani
Hardcover:Â 160 pages
Company: Abrams Books (2007-11-01)
ISBN:Â 0810994410
List Price:Â $35.00
Amazon Price:Â $19.55
Used Price:Â $18.90
More: continued here
This book is a must-have gift for anyone interested in skiing or in the art of the poster. Organized by country, it features the world’s foremost winter sport by drawing on an unparalleled collection of 800 vintage posters and paintings. Amassed by Mason Beekley over a lifetime dedicated to the celebration of all things skiing, the collection is now housed at the Mammoth Ski Museum in California and open to the public. In the 1910s and 1920s, skiing became the “in” thing among the young and the fashionable, who made such glamorous resorts like St. Moritz, Chamonix, and Garmisch famous. Like car racing, skiing was one of the sports that defined the twentieth-century’s notion of the modern. It combined fast-paced action with the need to appear in stylish, sporty yet appropriate attire. Since it took place away from everyday urban life in remote and breathtaking mountain locations, it also combined the romance of travel with the stylishness of après-ski social life and ski chalet rusticity. Even in the steamship era, skiing quickly jumped the Atlantic and spawned such now famous ski resorts such as Vermont’s Stowe, Colorado’s Aspen, and Canada’s Banff and Whistler (all featured here in their pre-war glamour). The book is rounded out by chapters on the contemporary skiing scene and on skiing fashion.
Please note that this poster is without frame. Shipped rolled.
